With a well-earned reputation for providing the insight that leads to winning strategies and tactical plans, BrandBuild has helped companies like yours in core commercialization areas that include:

BUSINESS PLANNING

  • Business Planning: Situational analysis, evaluating market opportunities, business modeling, competitive assessments, service planning, market research, budgeting, industry benchmarking, licensing, partnering, commercial/regulatory barriers analyses, risk assessment, helping foreign companies to navigate entry into the Canadian and US markets
  • Financial planning: Budgeting, forecasting, P&L assessments, and cost analysis
  • Meeting & Training Management: Advisory boards, Ad-hoc committee facilitation, sales meeting preparation, marketing workshop development, and sales force training
  • Communications: Support material development, direct/rep-triggered direct mail, visual aid development, and PAAB process

PRODUCT DEVELOPMENT & LIFE CYCLE MANAGEMENT

  • From pre-launch to patent expiration and everything in between
  • Product evaluations and financial planning
  • Sales forecasting
  • In-licensing and acquisitions
  • R&D support and market-related consulting
  • New product search and evaluation
  • Long-term strategic brand planning
  • Near-term operation marketing plans
  • Ad-hoc competitive planning (i.e. new entry defense, new data opportunities, etc.)

MARKETING

  • Competitive research and category landscape assessments
  • Brand positioning (launch, relaunch and transition of products to new companies)
  • Marketing plan development and execution
  • Partnering and co-promotion evaluations
  • Transition of acquired brands (including planning)
  • Development of strategic communications and marketing materials
  • Marketing workshops
  • Analysis of promotional resources (including personal selling)
  • Audience segmentation models
  • Post-acquisition migration of promotions
  • Pitch development support for healthcare industry advertising agencies

SALES & BUSINESS DEVELOPMENT

  • Strategy and tactic development
  • Planning, directing and supporting sales and business development efforts
  • Channel development
  • Performance monitoring and measurement
  • Sales force training and workshop development
  • Sales force deployment and planning
  • CRM evaluation and analysis

STAKEHOLDER DEVELOPMENT AND MANAGEMENT

Patient: Adherence programs, education and collaborations with industry and patient groups

Physician: KOL development and strategic segmentation

Government: provincial and private reimbursement, pricing, cost effectiveness and government manufacturer negotiations

Internal: Assisting in Board of directors/senior management briefings and consensus building

These are just some of the ways that clients have benefited from our solutions. Discover how BrandBuild can help your organization today.