With a well-earned reputation for providing the insight that leads to winning strategies and tactical plans, BrandBuild has helped companies like yours in core commercialization areas that include:
BUSINESS PLANNING
- Business Planning: Situational analysis, evaluating market opportunities, business modeling, competitive assessments, service planning, market research, budgeting, industry benchmarking, licensing, partnering, commercial/regulatory barriers analyses, risk assessment, helping foreign companies to navigate entry into the Canadian and US markets
- Financial planning: Budgeting, forecasting, P&L assessments, and cost analysis
- Meeting & Training Management: Advisory boards, Ad-hoc committee facilitation, sales meeting preparation, marketing workshop development, and sales force training
- Communications: Support material development, direct/rep-triggered direct mail, visual aid development, and PAAB process
PRODUCT DEVELOPMENT & LIFE CYCLE MANAGEMENT
- From pre-launch to patent expiration and everything in between
- Product evaluations and financial planning
- Sales forecasting
- In-licensing and acquisitions
- R&D support and market-related consulting
- New product search and evaluation
- Long-term strategic brand planning
- Near-term operation marketing plans
- Ad-hoc competitive planning (i.e. new entry defense, new data opportunities, etc.)
MARKETING
- Competitive research and category landscape assessments
- Brand positioning (launch, relaunch and transition of products to new companies)
- Marketing plan development and execution
- Partnering and co-promotion evaluations
- Transition of acquired brands (including planning)
- Development of strategic communications and marketing materials
- Marketing workshops
- Analysis of promotional resources (including personal selling)
- Audience segmentation models
- Post-acquisition migration of promotions
- Pitch development support for healthcare industry advertising agencies
SALES & BUSINESS DEVELOPMENT
- Strategy and tactic development
- Planning, directing and supporting sales and business development efforts
- Channel development
- Performance monitoring and measurement
- Sales force training and workshop development
- Sales force deployment and planning
- CRM evaluation and analysis
STAKEHOLDER DEVELOPMENT AND MANAGEMENT
Patient: Adherence programs, education and collaborations with industry and patient groups
Physician: KOL development and strategic segmentation
Government: provincial and private reimbursement, pricing, cost effectiveness and government manufacturer negotiations
Internal: Assisting in Board of directors/senior management briefings and consensus building
These are just some of the ways that clients have benefited from our solutions. Discover how BrandBuild can help your organization today.